Consent first
Consent first means your platform establishes and records consent before a number is called. Koda asks at
onboarding how your platform records consent and honors do-not-call requests, and its
acceptable-use policy makes those duties a condition of service.
Calling-hour awareness
Under federal rule
47 CFR § 64.1200(c)(1),
telephone solicitations may not be made to a residential subscriber before 8 a.m. or after 9 p.m. local time
at the called party's location. Koda asks how your platform enforces that window, and calling outside it is a
traffic-quality signal Koda's monitoring reviews.
Accurate caller ID
Accurate caller ID means the displayed number is one you are authorized to use and one that answers when a
customer calls back. Koda provisions and ports numbers to your business and registers caller-ID name
(CNAM) against them.
Number-reputation monitoring
Number reputation is a profile that carrier-side analytics engines build for a calling number; TNS, for
example, describes its Call Guardian engine as building reputation profiles from cross-carrier call events
and crowd-sourced data that carriers use to label and block calls. A "Spam Likely" label is the visible
result. Koda watches the behavior behind the profile per customer and per route and flags drift to you. See
why calls get flagged as spam.