Local presence means calling from a number whose area code belongs to the market you are calling. Koda provisions numbers in the markets a customer serves and ties each number to the use described in the Know-Your-Customer (KYC) review.
Local presence is appropriate when the business genuinely operates there: an office, licensed agents, a service territory or existing customers. It is not a way around call labeling; a number used briefly and swapped when labels appear is number rotation, which the acceptable-use policy does not permit and which analytics engines score against. Real-estate teams are the clearest case.